Remember, Remember, the 7th of September: Thrill Mill’s Thrival Innovation + Music Festival

Scholar Hero has been excitedly preparing for this upcoming Thrival Innovation + Music Festival on September 7th, our first opportunity to show off some of our hard work to the Pittsburgh public. As members of the Hustle Den’s inaugural cohort, we have been invited to join other startups and entrepreneurs to talk openly to attendees and potential investors about our products and future plans.

The Origins of the Thrival Festival

The Thrival celebration is actually an annual celebration organized by Thrill Mill, Inc., featuring several musical acts and festivities, all towards raising money for The Business Bout. Thrill Mill co-founder and chairman Luke Skurman originally came up with the idea in 2005 to strengthen the Pittsburgh entrepreneurial community and reduce the pattern for the city’s young talent to emigrate to other larger cities. Years later, it is now one of the biggest networking events in the city.

Ultimately, The Thrival Festival is meant to close out the summer strong with entertainment and connection with the Pittsburgh entrepreneurial community. There will be food and drink available for attendees as well as live-performing musical artists such as De La Soul, RJD2, and Frightening Rabbit. Proceeds will go to Thrill Mill, Inc. to further support and incubate the next cohort of brilliant entrepreneurs.


Scholar Hero’s Thrival Role

Scholar Hero will be one of the 13 Hustle Den companies to be stationed in Innovation Row at Bakery Square and delivering a brief pitch to potential investors at Google Pittsburgh. We will be showing prototypes of three products, all designed to assist scholars in creating and sharing their work:

·      Amino – A document assistance service helps structure ideas and data, preventing the writer’s block that comes with “blank page syndrome”

·      Synthesis – A document sharing service designed for acquiring rich community feedback.

·      Fusion – A mobile solution to “crowd-reviewing,” involving a gamified, ranking system.

You can read about all of the Hustle Den companies here.


The Thrival Innovation + Music Festival is September 7th from 12:00pm to 10:00pm. More information can be found here:

Help us celebrate those that choose make a difference. As Thrill Mill co-founder and CEO Bobby Zappala said: “You can’t change the size of Pittsburgh, but you can change how people think about it.”

Nathan Repp is a writer for Scholar Hero, Inc.

“If a scholar speaks at a conference, and nobody’s around to hear it, is she… trapped in an ontological conundrum?”

I have made it no secret to my peers that I hate going to conferences. In one year, I had to go to New Orleans twice, and by “had to,” I mean “highly encouraged by my department and peers to present at conferences and make a name for myself.”

The last conference I went to did indeed have some highlights that I would love to share. Forgive me if the pictures I provide are … not of terrific quality.

1) New Orleans has great food – this is undeniable.

Among the many things I consumed in New Orleans:

a) Seafood Po’ Boy. Why the Vietnamese haven’t adapted the bánh mì and take this concept to new heights is beyond me. Let’s get on it, Lee’s Sandwiches (no relation)!

I literally got away from the overwhelming cacophony of the conference I attended and crammed this seafood Po’ Boy into my face without a moment of shame.

b) Bananas Foster. Apparently if you combine bananas, ice cream, and syrup and set the whole thing on fire, glory happens.

Another reason why paying over $700 to attend this conference. was not a mistake. Except it was.

 c) Beignets. My New Orleans friends told me they go great with coffee. I wonder why.

These are beignets. They may look like doughnuts, they may taste like doughnuts, and they may even be prepared in virtually the same way as doughnuts, but THEY ARE NOT DOUGHNUTS. (Source: every New Orleans resident).

For a culinary experience, I had a terrific time there. That wasn’t the only wonderful part of the trip.

2) The French Quarter is full of music, color, and vivacity.

If you’re in the famous French Quarter in New Orleans (fortunately minimally damaged after Hurricane Katrina in 2005), and you don’t hear music. I’m sorry, but you’ve gone deaf. The city is known for its brass and its rhythm, and I could not help but get drawn in by the sounds.

Massive, unified brass bands are not an uncommon thing in the French Quarter.

Smaller, random gatherings in the evening outside of a Foot Locker happen, too.

Even this Japanese restaurant hasa bluegrass band that takes requests. The lead singer looks like Ellen Page a.k.a “Juno,” which I thought was cool.

Sometimes, you don’t even need to be in a band just to make a lot of noise…

This gentleman with a massive boom box was made of solid gold. Who are you to say he was not?

New Orleans is not just a feast for the ears. It is a town that will amaze your eyes as well. For instance, when you walk out of the terminal at the Louis Armstrong International Airport:

BOOM! You’ve just been mural’d.

Sometimes, however, the images might be too much to handle…

This…. thing, on the other hand, needs some explanation that I cannot provide as a social scientist or… otherwise.

All in all, it sure seemed like I had a great time in New Orleans… but I didn’t. Why not? Well, because of this photo.

Nobody showed up to my panel, so I took this picture with my old cell phone and started to contemplate my life.

While this may seem like a majestic view of New Orleans just after day break, it is a constant reminder of who was behind me as I took this photo: no one. I served on a panel with a UCLA graduate student and a UC Riverside assistant professor, scheduled for 8am on a Sunday morning. Nobody showed up to the panel. When my fellow panelists realized this, we shrugged our shoulders and presented to each other anyway, as if we did not hear enough about our work among the three of us.

What frustrated me the most was not the fact that nobody showed up, but I paid a lot of money to present a paper that nobody new and fresh would receive. Below is a list of the costs of my trip to New Orleans:

  • $392.40 – Roundtrip Ticket from LAX (Los Angeles) to MSY (New Orleans)
  • $80.28 – Car Rental
  • $54 – Hotel parking for 3 days
  • $0 – Hotel (I stayed with a friend I met in Vietnam)
  • $85 – Presenter Registration Fee – Society for Cinema and Media Studies Conference
  • $75 – Student Membership Fee – Society for Cinema and Media Studies Conference
  • $50 – Food (estimate)
  • $30 – Gasoline (estimate)

$766.68 – My total estimated expenditure for this conference. Over 1/3 of my monthly fellowship stipend – gone. Amount that my university reimbursed me for the trip: zero.

What was the point of going to this conference? I failed to share my work with anyone new. I failed to really network with anyone, although I did run into some random people from my undergraduate days. Still, if the point was to go out and network with as many scholars of cinema and build a colleague base, why must the cover charge be so high just to get into the club? The sheer volume of people scurrying in and out of the hotel alone made it impossible to have a meaningful conversation with anyone. As I was there, I kept thinking to myself:

“I’ve made a huge mistake with my life.”

Am I alone in feeling this way? Was this a vacation or a professional networking venture? Has anyone else out there ever felt like they’d rather network and present in a different manner than these highly expensive, crowded, alienating conferences? Please, tell me your thoughts about your most expensive conference trip to date..

Thank you for reading,
Lee Ngo
Co-Founder | Academica